How a Single Designer Can Enable a Whole GTM Team
Designers multiply their impact by building systems that let others self-serve.
Renata Solís
Staff Writer
Renata Solís
Renata Solís spent a decade as an in-house creative director at a mid-size consumer goods company before moving into editorial, where she now covers the operational side of creative teams. Her writing draws on firsthand experience restructuring design departments and navigating brand governance across distributed organizations.
6 stories
Top AI Design Platforms for Non-Designer GTM Teams
Editable, on-brand AI output matters more to GTM teams than polished images they can't control.
Renata Solís
Identifying Which Asset Types Clog Creative Queues Most
Approval delays and asset complexity compound backups faster than hiring more designers can solve.
Renata Solís
Embedded Designer vs Shared Services Model for Marketing Teams
Choosing between embedded and shared design models depends on identifying your actual bottleneck.
Renata Solís
When to Hire a Brand Designer vs a Production Designer
Build the system first, then hire for speed and scale.
Renata Solís
AI Design Tools That Replace Agency Retainers for Startups
Founders can now replace design agency retainers with AI tools.
Renata Solís