Embedded Designer vs Shared Services Model for Marketing Teams
Choosing between embedded and shared design models depends on identifying your actual bottleneck.
Renata Solís
Section
6 stories in Creative Resourcing Models.
Choosing between embedded and shared design models depends on identifying your actual bottleneck.
AI now handles execution work that once justified agency retainers.
Hire a brand designer to build the system first, then a production designer to scale it.
Choosing between freelancers and AI depends on whether you need judgment or just output.
Founders can now skip agency retainers with AI design tools.
Agencies validate new motions; hire in-house once playbooks prove repeatable.